Ruby Chocolate

Ruby Chocolate

INVENTION of Ruby Chocolate

80 years after White Chocolate was brought onto our dessert plates, a new variety of naturally pink chocolate was revealed by Swiss Chocolatier giant Barry Callebaut. After Dark, Milk and white chocolate, this is the 4th variety of chocolate that has been added to our dessert table.

What does it Taste Like?

The fourth type in chocolate offers a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness. To create Ruby chocolate no berries or berry flavor, nor color, is added.

How is it Made?

There’s no doubt that every Chef is waiting to get there hands on this baby and explore its flavour, texture and natural colour tone. NO COLOR is added to this naturally pink chocolate. According to Barry Callebaut, the world’s leading manufacturer of chocolate, the fourth type of chocolate in ‘Ruby’ is made from Ruby Cocoa bean. It has an intense taste and characteristic red color.

  • Ruby chocolate is made from the Ruby cocoa bean; through a unique processing Barry Callebaut unlocks the flavor and color tone naturally present in the Ruby bean. No berries or berry flavor is added. No color is added.

The Ruby bean is unique because the fresh berry-fruitiness and color precursors are naturally present. The cocoa beans are sourced from different regions of the world. The bean has a specific set of attributes, which Barry Callebaut managed to unlock through an innovative process that took many years to develop.

The Future of Ruby Chocolate

According to quantitative research performed by independent international market and consumer agency Haystack, Ruby chocolate meets a consumer need no chocolate ever did before. It’s expected that Ruby, like Dark, Milk and White chocolates will be introduced in different product categories.

This is so exciting, I cannot believe that there’s a naturally pink chocolate in the world. The world is most definitely a better place now. I can’t wait to try this amazing new chocolate. Wondering when it will be launched in India? Stay tuned and keep watching this space.